Selected work01 / 03
Concept project · Café · Ghent
FOS
Warm mornings.
A brighter corner.
A bold neighbourhood café identity built around warmth, familiarity and the ritual of a good morning.
- Positioning
- Web design
- Frontend development
Independent design practiceGhent · BelgiumStudio S. · MMXXVI
Web design · Visual direction · Frontend development
Stories made
visible.
Selected work / 2026
Three distinct worlds.
Self-initiated concept projects demonstrating positioning, interface design and frontend thinking. They are not presented as commissioned client work.
Selected work02 / 03
Concept project · Japanese dining · Ghent
KINU
Seasonality.
Quietly expressed.
A restrained restaurant experience where seasonality, considered detail and a focused reservation journey set the tone.
- Visual direction
- Interface design
- Reservation flow
Selected work03 / 03
Concept project · Niche fragrance · Brussels
SILLAGE Nº7
Place, material
and memory.
An olfactory archive transformed into a tactile e-commerce experience for discovering, comparing and collecting scent.
- Brand direction
- E-commerce design
- Interactive frontend
Three more concept projects live in the complete archive.
View all six projectsProject thinking03 disciplines
From brief
to build.
Each concept is developed as a complete brand world—not an isolated screen. The work connects what a business should mean, how customers move through it and how the final experience behaves in the browser.
Read the full case studiesPositioning and visual direction
Find what makes the business worth choosing, then turn it into a clear promise, voice and visual system.
Customer journey and interface design
Structure real content around what visitors need to understand, compare and do next.
Responsive frontend implementation
Carry the direction into accessible, responsive code with performance and motion considered from the start.
Ways to work togetherStarting prices · 2026
A clear place
to start.
Three focused starting points for independent businesses. Every package is custom-designed around an agreed scope.
Prices exclude VAT where applicable.Essential Presence
For a new or small business that needs one strong, credible place online.
From€750
- Custom one-page website
- Responsive desktop and mobile design
- Focused typography and colour direction
- Contact form, map and primary action
Most chosen
Signature Experience
For an established business ready for a more complete and distinctive presence.
From€1,500
- Custom website with up to five pages
- Visual direction for type, colour, imagery and voice
- Print or digital menu or service list
- Enquiry or reservation integration
Complete Brand Presence
For a launch or repositioning that needs one coherent system across screen, print and place.
From€2,500
- Brand positioning and visual identity
- Custom website with up to eight pages
- Compact guidelines and reusable asset library
- Three collateral items
Every engagement begins with a confirmed scope, fixed quote and written project agreement.
View services and termsWorking method04 steps
Clarity before
decoration.
A focused route from business context to a launch-ready digital experience.
- 01
Discover
Understand the business, audience and opportunity. Identify what already feels true and where customers hesitate.
- 02
Define
Establish the positioning, message and customer journey. Reduce the experience to a clear promise and primary action.
- 03
Design and build
Create the visual system and responsive experience together. Test the direction with real content in the browser.
- 04
Refine and launch
Test, polish and prepare the final system for release. Deliver the work and support the launch.
Personal profileSafouan Aouezghar
Designer & developer
One person.
The full picture.
I’m Safouan Aouezghar, a designer and developer working across visual direction, interface design and frontend development. Combining those disciplines lets me protect the central idea from the first concept to the finished website.
I focus on independent businesses where atmosphere matters and the digital experience still needs to remain clear and useful. I’m based in Ghent, work in English, French and Arabic, and am currently booking projects from September 2026.
Capabilities
- Visual direction
- Website design
- Frontend development
- Brand collateral
Closing frameStart a conversation
Have a place worth discovering?
Let’s give it
a presence.
hello@safouanaouezghar.com
Reply timeWithin two working days
AvailabilityBooking from September 2026